A pretty interesting article today in BusinessWeek Online Innovation section entitled: "Second Life Lessons". It explains the threats and opportunities of advertising campaigns or even setting up shops in virtual worlds like Second Life. As a gamer I really do not believe in in-game advertising. They are intrusive and if not their effectiveness still has to be proved.
The example of Toyota, which plans to build its own shop in Second Life selling customizable virtual cars is another kind of interactions between companies and customers, which to me offers much more appeal. If Toyota is creating great virtual cars that blend totally in the virtual world, it may very well have crucial impacts on its brand in the real world. But it is also a risky path... as the article points out, virtual communities are not easy to crack and blend into (The example of avatars bombing virtual stores is pretty scary). Second life also offers limited opportunities in terms of exposure due to the volume of its traffic... at the time I write this post, only 6,250 people are online.
Subscribe to:
Post Comments (Atom)
2 comments:
Nice blog...Keep in up!
hi Nicolas, Thx for visiting my blog, I latterly found that I also need to involve in the gov.hk tender, and know more about the background information. Nice to meet you.
Post a Comment