Thursday, October 05, 2006

Where did I put my memory card?

Nowadays, smaller is better, but does small become TOO small at some point?

The newest memory cards, called microSD, are barely the size of your fingertip and can hold roughly as much memory as its older brother, the miniSD. Now, that’s technological innovation for sure. It is really impressive to see the progress that is made in memory storage devices these days. Progress that is necessary when we see the diet mobile phones, mp3 players and other portable devices are going through right now. It is the race to know who will be the thinnest. One day it is Motorola and then Samsung fights back. Who’s next? We may wonder when the first association against mobile phone anorexia will be created…

To be frank, when my friend pulled out her Samsung X828 out of her jean back pocket the other day, I was stunned. Thinner really looks cooler! If we can have less bulky and lighter phones we are happier right?

Nevertheless when I see microSD cards I cannot help but wonder if these guys did not go a bit too far. I mean, how do you handle such a small piece of hardware? How many people will inadvertently drop their memory card in their coffee cup or lose them somewhere around the house? Memory cards are meant to be moved from one device to another. In such situation, small may at some point become TOO small.

The product feels and looks cool, but usage is what matters in the end. The early buzz may change into frustration when consumers are faced with difficulties actually handling the thing… just wondering.

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